by Chris Clarke, event blogger  

David Doctor, Director of Airline Distribution and Low Cost Carriers at Amadeus, has just launched the Amadeus Airline Retailing Platform. 

Developed in conjunction with airlines, the platform represents a new way forward in GDS distribution.  The conference heard how a complete redesign of the Amadeus distribution proposition means airlines will be able to target marketing and brand differentiation opportunities in the same way as they can through direct channels. 

A lot of focus at the conference has been on the need for airlines to act more like retailers if they are to build customer loyalty and differentiate.  By transforming the GDS, airlines can now do this in one of their most vital channels.
 
Shortly, I’ll be posting a video interview with David Doctor talking in more detail about the Airline Retailing Platform.