Monthly Archives: March 2008

Ancillary revenues: the hunt for a better profit margin

by Blaise Fiedler, head of strategic commercial services, airline e-commerce, Amadeus
American Airlines’ Charlie Sultan, MD Sales Planning and Analysis, remarks during an interview in February 2008 with Eyefortravel that in the travel business everybody seems to be making money – except the airlines. Travel agencies and airports for instance all seem to be able to achieve [...]

So, let’s talk about massage

by Siew Hoon, Horizons´ master of ceremonies
From Thai and Balinese to Blackberry, massage is as part of the Asian lifestyle as bullfighting is to the Spaniards. Yeoh Siew Hoon gets down to the meat of the matter.
I am writing this right after having enjoyed a two-hour spa treatment at L’Apothiquaire, a French day spa in [...]

24 hours in Madrid

by Siew Hoon, Horizons´ master of ceremonies
I’ve always wanted to visit Madrid. I just never thought it’d be for 24 hours only.
How I ended up spending one night in the Spanish capital, headquarters of Amadeus and home of bullfighting – there’s got to be another story on that – is perhaps typical of the way [...]

Self service revolution at the airport

Self service is so present in our daily lives that we hardly think things could have been done in a different way. As a frequent business traveller, Malcolm Pride, who works at Amadeus´ airline marketing in London, looks forward to the day when airport self service is no longer an option.
When I think about the [...]

LCC r(e)volution : the new generation airlines

What are new generation airlines? and which will succeed? These are some questions addressed by Jesper Soderstrom. He is head of the low-cost carrier business unit at Amadeus and is responsible for developing technology solutions that meet the needs of this growing segment.
A New Generation Airline to me, means an airline that does things differently. [...]

Thai etiquette : Through the eyes of a foreigner

Watch your manners when travelling to Bangkok, this year´s venue for Horizons. Karun Budhraja moved from India to Thailand to become Amadeus´ head of marketing communications in APAC. You can avoid some embarrassing situations by learning from Karun´s experience.
While thinking or talking about Thailand and especially Bangkok, invokes all kinds of feelings, responses or even desires [...]